Impact of Technology on Customers Essay Example | Topics and Well Written Essays - 1500 words

Impact of Technology on Customers - Essay Examplethat investing a prodigious amount of money on new technology could cause severe losses for the organization if the applicable investment is not paid back within a particular period of time. Current makeup focuses on the new technology that Macys introduced to its customers. This technology incorporates a roomy range of advanced technical features, such as digital receipts and free Wi-Fi. The initial responses of the faithfuls customers to this technology reckon to be positive, at least as revealed through the reports developed in regard to this issue. In the come near future, a more accurate view of the effectiveness of new technology introduced in Macys would be available. Taking into consideration the existing findings in regard to this project, as presented below, it could be noted that the particular initiatives affirm significantly supported the performance of the organization helping towards the improvement of its relati onship with its customers.In Macys the existence of new technology was considered as the most effective method for improving the relationship between the firm and its customers. The term new technology, as used in the case of Macys refers to a wide range of features of advanced technology and not to just one technology. In this way, it is expected that the firm result acquire an advantage towards its rivals, a target that has been achieved, as proved by the performance of the firm up to now. Currently, the firms stores have been estimated to 850, operating under the name of Macys and Bloomingdales (Business Wire 2011). The successful carrying into action of new technology in all the firms stores can be characterized as a challenging task, even if the capital availability of the organization is significant, taking into consideration the fact that in 2010 the gross revenue of the firm reached the $25 billion (Business Wire 2011).free Wi-Fi, digital receipts, cosmetics kiosks and co mputer tablets for product demonstrations and