Dell Corporation

dingle Corporation 1. Introduction A . lodge History In 1983, Michael dingle, an 18- form-old starting motor at the University of Texas at Austin, Spent his evenings and week give noniceings pre-formatting hard disks for IBM-compatible PC upgrades. A year later, he dropped start of college to continue with his rapidly expanding bank line, which had gr motor from zero to $6 million in 1985, simply by upgrading IBM compatibles for local anaesthetic fe argons. In 1985, dingle shifted its way to assembling it own shuffle of figurers which led to a hammy gain of the art, with $70 million in gross sales at the end of 1985.By the year 1990 sales had grown to to a greater extent than $ calciferol million and dingle was adequate to(p) to supply a number of Fortune 500 Companies. The association now had a broad product line of desktop and movable com roamers with Intel processors and had earned a truehearted reputation for note products and ser sin. Throughout the fam iliaritys history, a big part of dingles victory was due to its unique and distinctive dingle Direct Model. This deterrent pil commencement character took competency to late heights by eliminating the intermediaries between maker and user of PCs and let go byed embodys by eliminating stemma with the help of an cost-effective supply- range of a function direction system and internet sales.Today, as the foundings largest PC manufacturer, dingle Computer Corporation suffers a great variety of cypher products directly to customers, with build-to-order systems and Comprehensive gos that fulfill the ineluctably of its customers. dingles customers range from Major corporations to individuals all in all all(prenominal) shoes the world. Efficient cash thump out custodyt has enabled dell to conduct both extremely high inventory pitchs and a negative cash conversion cycle. This cash flow system permits dell to pass on cost savings to customers in the form of low er prices for the best engineering accessible.These competitive wagess eat helped the companionship make a solid cash position with outstanding liquidity B.. In attempt of a f tramprnity culture The culture at dingle had forever and a day been parkwayn by a continuous program to drive down costs And change the customer experience. Facts were more than than than important and more passing valued than emotions and in the flesh(predicate) feelings. As the connection grew and succeeded, the comp whatever(prenominal) culture that pushed the drive to be number angiotensin-converting enzyme and to make a own(prenominal) risk was base solely on sparing terms.But in the year 2000, dells margins in the hard contende cable began to decline due to a slowing demand for PCs and a price war with contests. Investors were disappointed, layoffs were frequent, and employees began to wonder why they cash in wizards chipsed in a high- tech industry, and why they worked for dell. Kevin Rollins was sensible that all great companies urinate great cultures. They grow a aspiration and a lead model. Aw ar of an urgent consider to define his callers culture, he Looked for inspiration, reading books on Franklin, Jefferson, Monroe, and Washington.He soon disc everyplaceed that what the fundament fathers of the United States believed in went comfortably beyond logic. They were passionate, really idealistic, and had a batch that exceeded their personal gain and involved the risk of losing their lives. Mr. Rollins found this remarkable, and it ca utilize him to think rough the countrys soul and its leaders. He believed this was an interesting paradigm for a company to examine, as opposed to simply adopting the short letter paradigm. With this foundation, he began to fortify what became cognize as The Soul of dingle. C. . Key Players Michael dell is the founder and chief executive officer of Dell Computers.During the past 18 years, he Has grown the companys sales from $6 Million to $33. 7 Billion and opened sales offices Worldwide, employing more than 38,000 deal around the world. In 1992, Michael Dell Became the youngest CEO of a company to be ranked as a Fortune 500 firm. He has been Honored in numerous occasions for his vision and leadership. maven of the main goals for his smart set is to double company profits by 2005 Kevin Rollins became Dells President and Chief Operating Officer in shew of 2001. Before thusly, he was chairwoman of Dell Americas. He managed all company trading operations in the United States, Canada, Mexico, and Latin America.During Mr. Rollins tenure at Dell, the troupe has gone through a dramatic growth process change magnitude revenues from $5 Billion to $31 billion in retri saveory quintuple years. Before joining the company, he functioned as vice president and Managing retainer of Bain & union Management Consultants, where he specialized in unified dodge and the solicitude of high- tech companies. With his development of The Soul of Dell, he would analogous people to refer to Dell as a place where respect, integrity, honesty, and forthrightness argon valued. Elizabeth Allen is currently the vice president of corporeal Communications at Dell.Her Responsibilities allow in the direction and global management of Dells corpo graze communication theory functions, including media relations, employee communication, and liaison with brand and product advertising socio-economic classs. Allen has spent more 20 years of her calling in corporate communications. Before joining Dell, she was vice president of corporate communications at Staples Inc. , where she expanded investor, regimen, federation and media relations. Previously, she worked for Raytheon Company and Loral Corporation as vice president of corporate communications in each.Allen has the responsibility of diff use The Soul of Dell both inside the company and externally. 2. Current situation A. Vision s tatement Its the way we do business. Its the way we interact with the community. Its the way we interpret the world around us our customers needs, the future of engine room, and the global business climate. Whatever changes the future whitethorn tally our vision Dell Vision leave behind be our guiding force. So Dell needs full customer satisfaction. In order to get the close successful computer company, they need the hotest applied science and loyal customers. B.Mission command Dells mission is to be the most successful Computer Company in the world at speaking the best customer experience in markets we serve. In doing so, Dell result fill up customer expectations of Highest quality Leading technology Competitive pricing Individual and company accountability Best-in-class attend and agree Flexible customization capability Superior corporate citizenship financial stability 1- customer The customer of dell gibe to the mission statement is the integral world because their aim is to be the most successful computer company in the world 2- Market receivable to the point that Dell wants to be the most successful computer company in the world it is automatically understood that their market is the on the whole world 3- Concern for profitability and growth Due to aiming to conquer the whole world their result al ways be a place for growth which leads to more profitability 4- Concern for employees The mission statement does non bawl out at all active the employees I think this is the just blur in the mission statement but if a company has much(prenominal) big goals the employees essential be precise qualified especially in this filed. The filed of computers because it is very competitive market with the anformer(a)(prenominal) competitors. . Philosophy From day one, Dell has built his company up on the premise that what the customer says goes. When he outset started Dell Computer at the age of 19 in his University of Texas dorm room, Dell says his concept was simple buy parts, assemble them, and grass the finished products directly to customers. He effectively eliminated big distributors and was able to make out the end price he could charge. You tell us what you want how refrain you want the programs to operate, how much memory, how expandable and we will build it for you and ship it out, unremarkably within three days, he says. And if ever you have a interrogate or a problem some your system, you call us direct. We apply direct responsibility for the complete satisfaction of each and every customer. aft(prenominal) his company had been in business for three years, Dell created the industrys first on-site-service program. If in that location was a problem with your computer, you didnt have to return to the store to have it forecasted at. You simply called Dell and a serviceman would cause to your house and fix it. That was a pretty important plus because we didnt have any stores, Dell jokingly recalls .Dell claims that his company operates on a relatively simple concept The most important thing is to see our customers, he says. The second most important is to be profitable. If we dont do the first one well, the second one wont happen. Thus, the focus of his company remains on concrete issues, much(prenominal) as improving delivery time, cutting direct costs and have goting customer service. Dell believes in the importance of adding value beyond the box, aspect at the customers total experience. To this end, he often aligns his company with complementary partners for developmentd efficiency.Today, Dell builds computers exactly in response to orders that the company has genuinely received from users, either by recall or the Internet. Users ar able to dictate the companys supply, relieving Dell of the risk that pursues along with trying to predict market demand in the extremely unpredictable computer industry. Because Dell customizes its products, the company is as well as able to provide unmatched takes of customer service. For instance, on October 27, 1997, after the Asian economic crisis overwhelmed Nasdaqs online trading site, Nasdaq called Dell, which proceeded to build eight custom- do PowerEdge servers in just 36 hours.Three days later, they were up and running for Nasdaq. By prioritizing his customers, Dell was rewarded with their business and loyalty. http//www. evancarmichael. com/Famous-Entrepreneurs/646/Lesson-2-Develop-a-CustomerFoc utilize-Philosophy. html 6. Concern for reality image The point that Dells mission is to be the most successful Computer Company in the world contentedness matter single one thing and that is the public image for the company moldiness be very soundly not only domestically but alike internationally. 7. Production serviceThe way how dell operates is actually a very smart way to cut of cost and inventory accounting all-knowing leading to more profit for the company also the quote Best-in-class service and support convinces you that any service this company does substructure only be the best. 8. engineering Technology plays a very important role for dell simply because of the nature of the business. The computer filed is all about technology and service that is what gives any company the edge of survival in this filed so technology must be very high. Leading technology, http//www. samples-help. org. uk/mission-statements/dell-mission-statement. htm http//retailindustry. bout. com/od/topusretailcompanies/p/dellincprofile. htm C. Values statement Extending Our spherical Success Leadership. Performance. A commitment to expansion. These are the principles that have reliabled our success in the marketplace and enhanced our ability to physique and administer the industrys needs. Our unique position as a technology leader ensures that youll always be challenged in your work and support in reaching your most ambitious goals. picpicpicpic Showing results 1-2 of 2 1. Collaboration. Am bition. A commitment to unique solutions. When you work at Dell, you embody these principles every day. 2.Commitment to salmagundi Collaboration. Em creatorment. Opportunity. These are the tenets of Dells strong commitment to diversity. http//content. dell. com/us/en/corp/careers-our-values. aspx D. Dell policies 1. Dell Global surroundal polity Dell aspires to be a company in which environmental excellence is a priority ineverything we do. Our goal is to fully integrate environmental stewardship into the business of providing quality products, best-in-class operate and the best customer experience at the best value. http//content. dell. com/us/en/corp/d/corporatecorp-commen/Documentsdell-global-environmental- policy. df. aspx 2. Global kindly media policy Scope This Global indemnity on social Media (Policy) is a Corporate Compliance Policy and applies to all Dell employees, employees of any Dell subsidiary, designate workers, as well as to third parties performing service on Dells behalf (hereinafter collectively referred to as You). For employees, compliance with this Policy is an expectation of employment (subject to local legal requirements). For assigned workers and third parties, compliance with this Policy is a restrict of irritate to Dell facilities and resources, and of being permitted to perform work forDell. Definitions for capitalized terms employ in this Policy may be found at the end of the Policy. Purpose Dell recognizes that friendly Media tools much(prenominal) as blogs, micro-blogs, online forums, content-sharing Websites and other digital channelises raiseed for online interaction and connection are increasingly apply to promote Dell to colleagues, customers, the media and other Dell stakeholders and/or share personal opinions and get in in online dialogue as individuals.The purpose of this Policy is to pull in standards and expectations regarding any Dell-related use of Social Media. Dells commitment to being direct, sup ports open communications, provided much(prenominal) communications adhere to this Policy. Policy Statement You must adhere to the chase when kind in Social Media Appropriate Use of knowledge Technology Resources. Dells schooling Technology (IT) resources are company property dedicated to achieving Dells business objectives. Inappropriate use is not acceptable.This holds, but is not limited to, using Dell IT assets to post offensive material on content-sharing websites, publish calumniatory remarks about colleagues or customers on web forums or blogs, and leaking Confidential Information. announceing On Behalf of Dell. Blogging and other online dialogue are far-reaching forms of communication distribution is meant for a vast public audience. Information purported to be promulgated by Dell contained within blogs and other Websites could have a negative impact to Dell and our stakeholders, with potential legal implications.Unless You have successfully completed Dells Social Media readying courses and have been certified to speak on behalf of the companyusing Social Media, You shall never claim to be speaking on behalf of Dell or expressing an official company position in such communications. Ethical Conduct. You shall not conduct activities that are illegal or contrary to Dells Code of Conduct, concealing Statement Regarding Customer and Online User Information, or other Dell policies. continuously respect the dignity and privacy of colleagues, customers, other Dell stakeholders and Dell competitors.Harassing, intimidating, offensive, abusive, threatening, be or hostile content conveyd through blogs and other online communications is prohibited. assureation related to others, including, but not limited to, personal details and pictures, shall only be posted with that partys consent. Transparency of Origin. You shall dis close Your connection to Dell in all communications with customers, the media or other Dell stakeholders when speaking on be half of Dell (if authorized to do so) or discussing or recommending Dell or its products or services (even when doing so in Your personal capacity).You must also provide Your Dell contact discipline upon request. Unless you are certified to speak on behalf of Dell, You should make it clear that the opinions are Yours alone and do not necessarily reflect Dells involves or positions. Accurate Information. Never knowingly communicate information that is untrue or deceptive. Communications shall be based on current, accurate, complete and relevant data. Dell will take all comely steps to assure the validity of information communicatedusing any channel but it is Your responsibility to assure accuracy in the first instance.Anecdotes and opinions shall be identified as such. Protection of Confidential Information. You shall protect Confidential Information as such information represents one of Dells most important assets. It is never appropriate to share, post, publish or otherwise di sclose Confidential Information unless You are explicitly authorized to do so. You must respect securities and fiscal disclosure laws, and must not post or otherwise rumourmonger in any capacity on Confidential Information that may be considered monetary information (such as earnings, future business performance, business plans or prospects). Accountability. You will be held accountable for the information You share in online activities. Be careful what You share, publish, post or otherwise disclose. You are in person responsible for what You share and should re process that anything You post may be public for an indefinite period of time (even if You attempt to modify or delete). test to ensure Your online communications reflect Dells brand attributes of openness, responsiveness, integrity and optimism. Procedures and Training Dell has adopted training materials to assist You in complying with this Policy.Dells Social Mediaand Communities (SMaC) Team will deliver role-appropriat e training. Asking Questions You are encouraged to ask any questions You may have about this Policy. To learn more about how to use Social Media in accordance with this Policy, contact Dells SMaC Team at emailprotected com. You may also ask Your leader or Human Resources representative, or contact the Global ethicsand Compliance Office at emailprotected com, or the Legal Department. report and Investigation It is very important that You immediately report any comical behavior regarding Dell employees or Dell third parties.To report known or suspected violations of this Policy, contact your leader or another member of management, your Human Resources representative, an moralsand Compliance group member, or call the Ethics Helpline, a confidential toll-free, third party-operated telephone service, You may also salute a reportusing the Ethicsline, a confidential Web-based online reporting vehicle. Reports makeusing the telephone Helpline or the Web-based Ethicsline may be made an onymously where permitted by local law. Anyone reporting a suspected or actual violation of this Policy is protected from retaliation under Dells Code of Conduct.All good faith allegations of violations of this Policy will be fully and confidentially investigated pursuant(predicate) to Dells Global Policy on Raising and Investigating Potential Ethicsand Compliance Violations. You are required to cooperate with all investigations of alleged Policy violations. Discipline and Other Consequences Employees who violate this Policy will be subject to appropriate disciplinary action or other remedial measures up to and including termination of employment if warranted under the circumstances and permissible under applicable law.Assigned workers and third parties who violate this Policy are subject to being denied access to Dell facilities, personnel and assets, and permission to perform services on Dells behalf. Waivers The edible of this policy patronize toothnot be waived. Dell manageme nt does not have the leave to approve waivers to this Policy. Revision and Revocation This Policy is not a pick out between Dell and any employee, assigned worker, or third party. This Policy may be revised or revoked by Dell at any time, without advance notice or cause. Local Policies and ProceduresDell operates in legion(predicate) countries and it is Dells intention to comply with all applicable legal requirements. Accordingly, if a supplying of this Policy strifes with applicable local legal requirements, Dell will follow the local legal requirement (provided the local requirement does not conflict with U. S. law). In addition, Dell may adopt regional or country-specific policies on this subject to accommodate local conditions or legal requirements, and will inform employees in the applicable region or country of the terms of any such policy. DefinitionsConfidential Information Important or valuable business information that is not available to the public. It includes trad e secrets and other intellectual property that has been developed, commissioned or acquired by Dell. It dissolve also include information of customers, business partners or others that has been disclosed to Dell under obligations of confidentiality. Examples include unannounced financial information, strategic business plans, unannounced product or services and solutions offerings, p megabucksted or contemplated mergers or acquisitions, lawsuits and other legal proceedings, roduct design and technical knowledge, customer and police squad member personal information. Social Media Web-based technologies used to broadcast messages and participate in dialogues. Examples of Social Media software applications on the Internet include social networking applications such as Facebook video-sharing applications such as YouTube micro-blogging applications such as twitter collaboration applications such as Wikipedia and Dells official corporate blog, Direct2Dell. Examples of Social Media app lications used within Dell are Dells indispensable blog, One Dell Way, and Dells intimate networking tool, Chatter.Global Policy on Social Media Effective Date August 5, 2010 http//content. dell. com/us/en/corp/d/corp-comm/social-media-policy. aspx 3. Privacy and Data Security At Dell, your right to privacy and data security is a primary concern. Thats why, when you clack dell. com, we help you maintain control over your personal data on the Internet. Below are the guidelines we use for protecting the information you provide us during a visit to our Internet sites (www. dell. com/ap) or when you use our online support offerings such as support. ap. dell. com.Other Dell and Dell Co-branded sites may operate under their own privacy and security policies. 3. External scan A. fella ANALYSIS PEST depth psychology is very important that an organization considers its environment before informant the marketing process. In fact, environmental analysis should be continuous and founder a ll aspects of planning. The organizations marketing environment is made up from PEST analysis stands for Political, economical, Social, and Technological analysis and describes a framework of macro environmental factors used in environmental scanning.It is also referred to as the STEP, STEEP or mould analysis (Political, Economic, Socio-cultural, Technological, Legal, and Ethical). It is a part of the external analysis when doing market explore and gives a certain overview of the different macro environmental factors that the company has to take into consideration. Political factors include areas such as tax policy, employment laws, environmental regulations, trade restrictions and tariffs and political stability. The economic factors are the economic growth, interest rates, throw rates and inflation rate.Social factors often look at the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. The techn ological factors also include ecological and environmental aspects and can pay back the barriers to entry, minimum efficient production take and regularize outsourcing decisions. It looks at elements such as R&D activity, automation, technology fillips and the rate of technological change. The internal environment e. g. staff (or internal customers), office technology, wages and finance, and so forthThe microenvironment e. g. our external customers, agents and distributors, suppliers, our competitors, etc. The macro-environment e. g. Political (and legal) forces, Economic forces, Socio cultural forces, and Technological forces. These are known as PEST factors. Political Factors The political arena has a huge influence upon the regulation of businesses, and the spending power of consumers and other businesses. You must consider issues such as .How stable is the political environment? For congressman what is happening because of 25 of January revolution? Will governance policy i nfluence laws that regulate or tax your business? .What is the governments position on marketing ethics? And this is not clear in Egypt those days What is the governments policy on the economy? Does the government have a view on culture and religion? Is the government involved in trading agreements such as EU, NAFTA, ASEAN, or others? Economic Factors Marketers need to consider the state of a trading economy in the short and long-terms. This is especially true when planning for international marketing. You need to look at . Interest rates 2. The level of inflation Employment level per capital Sociocultural Factors The social and cultural influences on business modify from country to country. It is very important that such factors are considered. Factors include l. What is the preponderant religion? 2. What are attitudes to foreign products and services? 3. Does language impact upon the dispersion of products onto markets? 4. How much time do consumers have for leisure? 5. What ar e the roles of men and women within society? 6. How long are the population living? be the older generations wealthy? 7. Do the population have a strong/weak opinion on green issues? Technological Factors Technology is spanking for competitive profit, and is a major driver of globalization. Consider the following points 1. Does technology allow for products and services to be made more cheaply and to a bettor standard of quality? 2. Do the technologies offer consumers and businesses more in advance(p) products and services such as Internet banking, new generation brisk telephones, etc? 3. How is distribution changed by new technologies e. g. ooks via the Internet, f diminish tickets, auctions, etc? 4. Does technology offer companies a new way to communicate with consumers e. g. banners, Customer Relationship Management (CRM), etc? http//www. nishanw. org/Corporate%20Strategy%20lession%202%20tools. doc B. Porters model 1. New entrants- From the point of view of Dell this is cons idered a low risk simply because to enter a market like this you need a lot of capital, to start up and to get the latest technology. Seconded of all there are a lot of established companies in this field so entering it would be virtually impossible. ttp//www. photopla. net/wwp0503/entry. php 2. Rivalry- Rivalry will always exist in such a market because there are lot of establish competitors such as HP, Sony, Toshiba. And many more. www. csus. edu/indiv/h/ /Computer constancyAnalysis8-06. ppt 3. Threat of substitute products- In the computer filed you would think there are no substitute products. It matters on exactly what the customer wants if the customer wants a computer just to serf the internet there are substitute products. Like the high tech mobiles and I-Pad.However if the consumer uses a computer to play games or other things computer a pretty much the only product you can buy to do these stuff therefor the computer becomes a nessatiy . In the vitrine of dell laptops a re not considered a substitute products examined to the normal Personal computer. Due to that dell is one of the main players in the computer market and are aiming to be the best in all computers as to oppose of da Gamma or Philips for example. http//www. vodafone. co. uk/personal/index. htm 4. Bargaining power of buyers-The consumer or buyer in this case has a lot of power therefore any company that wants to serve has to play by one rule an that rule is. To piddle a product at the lowest cost possible interchange that same product at the highest cost possible. The highest cost possible is the interchange price your competitors sell there product. Consider if you will that the cost the competitor sells his product that to be your ceiling of a price there for you will always find that competitors all there prices are very close if not even the same.Only if there is a huge difference in quality. 5. Bargaining power of suppliers. As for suppliers bargaining power this is a very hig h risk for any company because a supplier may rise prices or less the quality of the product. There for it is a must for every company to have an dainty relation with its supplier. Relative power or other stakeholders Governments play a big role on any company with law and Terries and so on there for it might not be that easy to enter a new market. C. strategic groupsIn the case of dell or in general the computer industry you will find that there are a lot of players in the market such as Sony, HP, Compaq, all of these companies just mentioned all work under the IBM Bracket as to oppose of apple which uses Macintosh a completely different operation system. This is more used by mod users such as engineers and musicians. So from by point of view if we were to compare price of the last-place product and quality you will find apple in the top right while dell and all the others will be under apple also on the right because dell always thrive on the highest quality product. pic D. St rategic types Dell is a reactor company because in this filed of computers all of them work as a reactor company simply because all what dell does is that is manufactures and assembles the computer the only thing that changes in this field is the technology and power of the computer example for the companies that create that technology is Intel and AMD E. Issue priority intercellular substance Impact on organizationHigh fair low medium priority Increasing Turn over high High priority rate Low priority Financial crisis High priority Medium Medium priority Swine flu Low priority low Probability of progressrence The issue priority ground substance is a matrix that helps you measure the priority of external factors and its effect on the organization. the financial crisis have a medium level of occurrence, while it have a medium priority, while the swine flu has a low level of occurrence with a low priority, the rate of turn over rate has a high priority with a high rate of occurrence. F. Industry success matrix In the industry we have decided to place all the direct competitors in our bubble according to the Strategic groups. woof only 3 companies for convenience Key factors weight Dell tag sony score 1 Increased internet . 20 3 . 6 Increases dell profit access in Egypt by reaching more customers 2 Outsourcing . 05 4 . Improve the quality of services offered by dell 3 Ecommerce . 10 4 . 4 Increasing profits through usage of dell direct model 4 Maintaining Low footing . 05 2 . 1 Questionable as its an Leadership old dodge used for companies in growth stage THREATS THREATS 1 I. T. Advancement . 0 4 . 8 rise up positioned 2 Price Wars . 10 3 . 3 Questionable 3 Strong Brands in The . 10 3 . 3 Dell brand call is also Market (IBM) a strong ones 4 HP / Compaq Merger . 20 4 . Well positioned Total 1. 00 3. 5 The 3. 50 WEIGHTED SCORE in Dells EFE Matrix is above aver age and represents that Dell is responding in an excellent way to its opportunities and threats in the I. T industry. In other words we can conclude that Dells strategies efficiently and effectively take advantage of its opportunities and take serious steps to minimize the potential threats. http//www. ijazconsulting. com/uploads/Dell-Strategic_Case-Analysis_by_Ijaz_and_Muffich. pdf 4. Internal scanning A. Organizational structureDell Corporations organizational structure is a functional, decentralised structure. The company encourages different departments and functional components to contribute ideas to enhance the strength of the organization. The vertical structure provides defines the various functions provided by Dell Corporation, including Business Development, Education, and Global. A decentralized structure provides more learning availability for all members of the enterprise, as decisions come from various levels in contrast, the centralized structure has more of the de cision-making coming from the upper levels of the enterprise, such as the CEO and Vice Presidents.In the divisional organization, every division has its own groups to support that specific division (such as purchasing units and clement resources units). pic 2. horticulture Dell believes in being direct in everything we do. Our ultimate success is based on maintaining direct relationships built on trust. Our relationships with diverse partners help us reach multicultural consumer groups across the world and recruit the best and brightest talent to achieve success in the marketplace. Dells Winning Culture and comprehensive diversity initiatives create a corporate environment based on meritocracy, personal achievement and equal access to all available opportunities.We focus our internal efforts on cultivating and promoting best practices among our global workforce in the areas of policy development, training, recruitment, mentoring, development, advancement and culture change . Furthermore, our Work/ bread and butter Effectiveness and career management programs enhance our ability to retain and develop valuable team members and demonstrate our commitment to the Dell Team. Networking Groups Dell sponsors a community of networking groups form by employees with common interests in areas such as ethnicity, gender, nationality, life direction, and sexual orientation.These groups offer Dell employees the opportunity to network with other employees from around the company, while providing cost increment and an enhanced sense of belonging through cosy mentoring, victor and community events and access to personal and professional development and growth. Additionally, networking groups help foster a more inclusive work environment, amend communication among employees and enhance intelligence of all employees about the value of diversity. Networking Groups currently chartered BRIDGE structure Relationships in Diverse Group Environments (African -American Networking Group) W. I. S. E. Women In Search of Excellence aDellante Hispanic Networking Group PRIDE Partnering for Respect of Individuality in the Dell Environment (A Gay, Lesbian, Bisexual, Transgender & Straight partnership) A. I. M. Asians in Motion Work/Life Effectiveness At Dell, our people are our most valuable asset and we are attached to fostering a culture that exhibits this value. Our goal is to enable employees to maximize their portion to the company while also maintaining effectiveness between their work and personal lives.We advocate flexibility in the work to empower employees, teams and managers to hold discussions about both the needs of the business and each employees individual Work/Life Effectiveness goals, and then to construct a plan for fulfilling both priorities. As individual circumstances vary, solutions that enable flexibility can be different, including informal and formal flexible work arrangements such as variable e veryday work times, work-from-home, and part-time work arrangements. Additionally, Dell offers corporate employee resources that enable employees to better manage their Work/Life situations, such as Employee Assistance political platform Dependent Care ReferralResources Mothers Rooms Staying Well at Dell Initiatives like Weight Watchers at Work Career Management Program Dell is committed to developing our workforce and helping employees achieve their personal and professional best. Through an intensive, six-month Career Management Program, we strive to develop, fully engage, and retain high-performing talent. Specifically, participants in the program spend 6-8 hours per month developing and strengthening network and mentoring relationships engaging in new activities and exploring new assignments or positions at Dell. Managers participate in a kickoff session and a mid-program discussion with the coach and participant, in addition to holding monthly caree r-related discussions with participants. http//www. dell. com/content/topics/global. spx/corp/diversity/en/culture? c=us=en 3. Resources (Value chain) 1. Typical value chain Raw materials Primary manufacturing Fabrication Distributor Retailer In this case dell here saves a lot of cost compared to any other competitor in the market simply because dell acts as a distributor and retailer, leading to a huge reduction of cost. As it is dells signature tune to deliver their product right to your door as ordered over the internet. This is how it plant in America but of course this does not occur here in Egypt. As here in Egypt it only seems bounteous to have the name dell in the market.This point has many other factors because here in Egypt the income level is lower than in the America so people here such as my self for example would earlier want to customize his personal computer. Rather than buying a brand name. 2. Corporate Value chain pic Dell Company here in Egypt doesnt wor k as a full company, but only works in Egypt as a distributor only. The company works with agents and people have the possibility to buy through the internet as the company use its direct model to deliver customized products anywhere in the world. Dell Company has 2 of the primary activities here in Egypt they are marketing and sales, and services. Marketing and salesI have seen with my own look that Dell Company does marketing activities to increase awareness and sales in booths in computer mall Also they provide discounts on their products to increase sales. Services There are for any dell products after sales services and repair possibilities incase anything could go wrong with a dell computer. IFAS Internal Factor INTERNAL STRENGTHS WEIGHTS RATINGS WEIGHTED Comment Evaluation Matrix SCORE 3 Product Reliability . 0 4 . 8 Important as product reliability leads to good reputation of dell 4 C. Relationship . 10 2 . 2 Questionable 7 Leading tech . 10 3 . Good ,but there are more powerful technologies 8 Supply Chain . 20 4 . 8 Excellent supply chain by using dell direct model Internal weaknesses 1 Little Product variegation . 20 4 . Focusing on laptop manufacturing 2 No in house repair capability . 10 3 . 3 Bad service 3 No Business Diversification . 20 4 . 8 The company doesnt produce anything rather than electronics Total 1. 0 4 6 5 duration Opportunities (O) O1. changes in life agency S1. strong brand name W. 1 low variety of products O2. technology innovation S2. Huge capital investment W. 2 low quality products O3. Expand market share S3. Affordable prices O4. New Market ingress S4.High qualified employees Treats (T) T1. High competition T2. finacail recession T3. Market entrance (in optic East) S1&O1 as dell has a very strong brand name dell can use its brand name in a way that affects changes in life style.For example entering a new product to compete wi th the I-pod. S1&O2 In the computer bossiness technological invention is created by the companied that do process the microchips such as Intel and AMD Dell just gives you the final product of the computer. Dell can use this to their advantage to collaborate with insult companies and create a technology that is only available to dell only. S1&T1 in the computer there is a lot of completion so dell can use their high qualified employees to compete with the other companies. W2&O4 one of the weaknesses of dell is their low quality products dell can use this to their advantage to enter new markets for example the African market. Porters model Lower cost Differentiation Broad target Cost leadership Differentiation Narrow target Cost focus Differentiation focus It is believe that dell has more then 1 characteristic according to porters model dell has a lot of more products then Acer for example. Laptops, PCs, monitoring devices ext. season Acer only do laptops For this example dell is certainly in the differentiation for broad target row. While as in the case of Dell and Apple. Dell certainly has a cost leadership over Apple. I would also like to play up something that in computers there is no cheap or expensive computers. It is all about the power you have in the computer. The more power you have the more expensive it would be. 6-Strategy Formulation 1.Corporate strategy Directional- It seems that Dell Company is in the stability stage in its life cycle. Dell Company has achieved a lot in its years and is a very well know brand that is why you will find their brand name as strength in the TOWS Matrix. We also believe that the company uses 2 strategies in the stability bracket. It is always the case in the technology filed that if any company does something new a competitor would at least do the same if not even better so in this case Dell is always on the look out for what their competitors do. The seconded strategy Dell uses is the profit strategy by cuttin g down any gratuitous expensive Portfolio-Product line of dell 1. Laptops & Tablets 2. Personal computer &workstation 3. Speakers 4. Monitors 5. Monitors LCD 6. Keyboard 7. nobble 8. hosts BCG Matrix Relative Market Share High 1. 0 Medium . 50 Low 0. High +20 Stars Question Marks Speakers Laptops & Tablets Keyboard Monitor LCD Mouse Industry Sales Growth Rate Medium 0 Cash Cows Dogs Personal computers & workstations Monitors Servers Low -20 Laptops where chosen as stars simply because they have a large market share and a high growth rate. The same is also on the LCD monitors because every computer needs a monitor. The other types of monitors which are the old style are considered to be almost obsolete therefore the original monitors where put in the dogs sector.As for the personal computers because most of the people prefer laptops the demand for persona l computers over the years has dropped tremendously. There are more for custom users because you can get more power from a personal computer then a laptop therefore you can say that personal computers have a high market share while the growth rate is dropping. Speaker, keyboards, mice are all considered to be an essential for any computer there froe they have a high growth but a low market share as they are not specialist in these products. 2. Cooperative strategies Strategic alliance Dell and Perot Systems Announce Strategic Alliance To Provide Fully-Integrated Virtualized health care Technology Solutions To Reduce Cost and Improve enduring Care New Solutions will Promote Electronic Health Records (EHR) implementation Dell and Perot Systems today announced a strategic alliance where their combine delivery teams will provide fully-integrated global IT solutions that unite their best-in-class technology and services solutions to provide virtualized desktop, storage and server sol utions for hospitals, health systems and physician practices virtualized on exposit or hosted either off-site or in secure, private clouds. Dell, a leading technology provider to commercial enterprises around the world, and Perot Systems, the leading health care technology solutions provider in the U. S. , are jointly introducing their first serial publication of innovative solutions that bring desktop mobility and virtual storage and server scalability to the Healthcare Industry at the HIMSS Annual Event in Chicago, Ill.These solutions are intentional to help improve forbearing care and to help healthcare organizations achieve the standard of meaningful use for EHRs established in the American recovery and Reinvestment Act (ARRA). TheNews Mobile Clinical Computing Puts virtual technology in the hands of healthcare professionals at the point of care for improved clinical decision-making and efficiency Improves healthcare delivery with EHR implementation and usability Improv es staff productivity by eliminating repeated, time consuming log-ins and improving application response time for external users Can reduce up-front capital expense and improve TCO Virtual Server Platform Simplifies the provisioning and scaling of health information systems, including servers and storage, by using govern and virtualized public and private virtual computing environments Features structured technology judgment and consulting to optimize applications that will benefit most from virtualization Addresses technology obsolescence issues by enabling dynamic compute workloads Can reduce up-front capital expense and improve TCO Makes compute power a variable expense by align technology to business needs Virtual EHR Solutions Dell and Perot Systems will create hosted and secure private cloud-based EHRalternatives to dedicated, on-premise EHR solutions Makes EHR adoption easier by eliminating the need to purchase, deploy and maintain hardware and software onsite Re duces up-front capital requirements and accelerates time to positive ROI Reduces burden of systems management for IT staff Simplifies the challenge of achieving meaningful use as defined in the ARRA Virtual Medical Archiving Solution Simplifies data management by storing patient records, images and other information in a virtual or secure private cloud environment Reduces capital outlay and total cost of ownership with world-class advisory and consulting services Addresses myriad of healthcare archiving needs and budgets Scales as archiving requirements change Aligns cost and data availability to the regulatory requirements of various types of data produced in healthcare What this means for customers Healthcare today is more sophisticated, with more cost pressures and operational complexity than ever before. Healthcare providers need secure access to reliable, real-time and easy-to-use information technology that enables them to obtain and manage treatment information, patie nt histories and other clinical resources to improve productivity and patient care while cut costs. These new Dell and Perot Systems virtualized solutions will address these needs while simplifying and reducing the cost of EHR adoption so that healthcare providers can more easily achieve meaningful use for EHR Medicare and Medicaid incentive payments under the American Recovery and Reinvestment Act of 2009 (ARRA). Quotes Dr. James Coffin, vice president and general manager, Dell Healthcare and Life Sciences The role technology plays in shaping the future of healthcare around the globe has never been as important as it is today with medical professionals and government leaders looking for ways to improve the quality of healthcare and reduce its cost to citizens, employers and government.Our partnership with Perot Systems is focused on developing new solutions and delivering them in new ways to improve delivery of healthcare and patient outcomes. Chuck Lyles, president of Perot Sys tems healthcare group In the current environment, clients are seeking solutions which improve services while reducing expenses. With the combined capabilities of Dell and Perot systems, these virtual solutions will increase user satisfaction and ease administration effort while reducing cost and preserving capital. around Dell Dell listens to customers and delivers innovative technology and services they trust and value. Dell serves those who serve with next generation infrastructure for healthcare. About Perot SystemsPerot Systems is a worldwide provider of information technology services and business solutions. Through its flexible and collaborative approach, Perot Systems integrates expertise from across the company to deliver custom solutions that enable clients to accelerate growth, streamline operations and create new levels of customer value. Headquartered in Plano, Texas, Perot Systems reported 2008 revenue of $2. 8 billion. The company has more than 23,000 associates loca ted in the Americas, Europe, Middle East and Asia Pacific. Additional information on Perot Systems is available at http//www. perotsystems. com/. http//content. dell. com/us/en/corp/d/press-releases/DellandPerotSystemsStrategicAlliance. aspx 3. structural Manufacturing and Operations at Dell Dell is committed to fully combine environmental performance into overall business and operational management. Dell manufacturing and operations facilities around the globe maintain a strong focus on minimizing impact on the environment while providing a safe workplace environment for our employees. Dells direct business model yields strong production inventory and capital investment efficiencies that translate into tangible benefits for the environment.Because all products are made to order, Dell currently maintains only three days of inventory for most parts and equipment, which keeps the environmental impact of warehousing to a minimum. Components and parts are only ordered and s hipped to Dell when they are ready to be assembled into the final computer product, thereby saving energy and operational costs associated with storing inventory. retentiveness our employees healthy and well is a high priority, and Dell is committed to providing a safe workplace for our employees. Dells occupational health, safety, and wellness programs are designed to meet our employees needs, motivating them to stay healthy and safe as they go about their daily activities both at work and at home.The Environmental, Health, and Safety team works closely with manufacturing, facilities, design, and process engineers, with a goal to continually improve the safety of our operations. http//www1. euro. dell. com/content/topics/global. aspx/corp/environment/en/mfg_ops_main? c=ma=ar Human resources The Human Resources department has long been the Rodney Dangerfield of the enterprise. I cant get no respect the comedian complained to anyone whod listen. And so it goes with HR in the enterprise. There are lots of reasons for this.For some of rank-and-file employees, HR embodies the pettiness of corporate life and a slavish devotion to fatuous rules and outmoded processes. Others see it in a more sinister light the CFOs enforcer that slashes jobs and benefits, all in service of the goat line. Just three years ago, a business magazine published an article Why We Hate HR that portrayed HR executives as mindless bureaucrats. Im the cork in the bottom of the boat, complained one HR director on a popular Web forum. We get no respect until we save them from themselves and some of the bad choices they make when our back is turned, said another. Fortunately, at least at forward-thinking companies, that stereotype is as out of date as the secretarial pool on Mad Men. many a(prenominal) of todays HR leaders are now reliable among the upper ranks of corporate leadership and act as trusted advisers to their CEOs. And increasingly, these HR leaders are turn ing to their enterprise IT colleagues to pry open the council chamber door and get the respect they deserve. A new generation of HR management tools makes it easier to find new talent, enable existing employees, and track trends that have an impact far beyond the HR departments traditional boundaries. Of course, any competent HR executive uses the Internet to recruit and lease employees.