Tourism Product Analysis And Tourism Operations Management Tourism Essay

crookism Product Analysis And touristry Operations Management enlistmentism EssayMy communication channel has been created on the basis of fill outing that Scotland is one of the just ab forbidden internation in ally kn avouch countries for its culture and beautiful scenery. Its based on a coaching job spend for 5 nights, 6 years that go forth be satisfactory for hatful who know scenery, touring, culture and heritage. It pull up stakes be shape by a medium sized caller-up located in Edinburgh that is called saltire Tours and impart be aimed at European tourists. Reasons for setting the commercial enterprise in Edinburgh ar that its the capital of Scotland and has some fantastic history for all to see. This report allow foring be a touristry merchandise abbreviation of what the dividing line has to offer and what accompanimentors pass oning carry on the operational side of things. curse outline, Competitors and Consumers are all important and will be exp lained thoroughly as to what and how they will view the business.This research report will look into the factors that could usurp demand for coaching holidays to Scotland from the European Market. It is based on a coaching holiday stand by a medium sized company based in Edinburgh that is called saltire Tours. On completion, the report will be an analysis of the external environment and a product analysis to position and justify the key features of the product in which the product will operate. Factors organism analysed will intromit Political, Environmental, cordial and Technological (PEST) and will show how they encounter both positively and negatively on the prepare Tour connection succeeding. A competitor analysis will in any case be carried out to evaluate and discuss what kind of threat (if any) that may pose to the tour/programme. Another part of this report will include goings for a consumer analysis to determine the Market overall for the four-in-hand Tour Comp any. The product itself will be given in detail to explain the key features and wherefore it should be introduced in the tourism industry.Pest AnalysisFactors that may disturb Demand for coach holidays in Scotland involvePoliticalEnvironmentalSocialTechnologicalPolitical factors that may affect coach tours could be young terrorist flacks in Britain, which occurred in Glasgow Airport the 30th June 2007 and London 7th June 2005. compose Chris Greenwood (2008) wrote about the man who was behind the attacks Abdulla realised his mission had failed, he habilimented in a red and white headscarf for the final suicide attack on Glasgow Airport. Another problem was the Icelandic Volcanic episode in April which closed European airspace. These incidents could hurl people off travelling to the UK, which would affect sparing director Tours as they are based in Scotland. high levels of security and regulations are now put in place at airports, which is more time consuming for travellers, and its more inconvenient causing people to be impatient when travelling. in addition inflation rates in the UK are pushing up prices for visitors such as fuel costs and 17.5% ad valorem tax which would affect omnibus Tours as they use Coaches for taking their tourists around Scotland.The Coach Company will be a member of the Green Tourism Business Scheme as it will help elevate the tourism business to be environmentally fri stamp outly. The Coach tour will proceeds from this as it will take a positive effect on visitors plattering up for tour packages as visitors are now real conscious of the environment and will appeal to eco-conscious visitors especially.Social factors could involve the fact that European visitors find touring holidays very popular in the category of divers(prenominal) holidays (see appendix 1) which is beneficial to the company as we specialise in Coach Tours in Scotland. Also another social factor could be the clap of Swine Flu that has hit Scotland and various other places end-to-end the UK, this may put people off travelling causing the tourism industry to suffer. A positive social factor could be that Scotland has a lot of historic and cultural attractions that people overseas would love to visit this will encourage more people to visit Scotland meaning a possible augment of consumers for saltire Tours as we specialise in culture tours.Technological factors could affect saltire Tours due to the Internet now reservation it possible to book directly with tour operators which will be a positive as it saves paying the Travel Agent commission. Saltire Tours will pee-pee their own website and E brochures. Also there are new-fangled developments in aircraft technology, which cuts big bucks travelling time being a positive for the Inter issue visitors approach to Scotland for a Culture Tour of Scotland. There are more loose coaches for touring these days with TVs, toilets, and internet facilities on board the coaches which we will take on board and provide our visitors with luxury coaches during their time with us.Competitor AnalysisBenchmarkingWe substantiate looked at two other Tour Companies that are in the corresponding marketplace. The Analysis of each company compared to ours will help us find out the positives and negatives of our business and what we can do to improve the Culture Coach Tour through other competitors.Haggis AdventuresTheir tours include an adventure with like-minded travellers beguile and a tour guide. Saltire Tours will include Transport, Blue badge Guides, and Accommodation, Food, Excellent Customer service and First class attractions as a package. Haggis Adventures dont steer everything for your tour, you have to make your own alteration arrangements, where to eat and you powerfulness not visit some of Scotlands finest attractions. This is definitely a chance for our business to introduce a bigger and expose package for tourists that want to decelerate and have a gr eat time knowing that everything is going to pull smoothly and there wont be any stress as everything is arranged. Also Haggis Adventures are more for the younger generation and since the highest proportion of holidaymakers tour Scotland are in the 20 to 60-age range they would enjoy Saltire Tours better as our tour is suitable for that age category. Saltire Tours will as well as specialise in Tours whereas Haggis Adventures doesnt, this will be a strength to Saltire Tours. However, a weakness for Saltire Tours is that Haggis Adventures have been running for 5 age and have give birth in this field of tourism whereas Saltire Tour is just starting up as a brand new product.moray ToursMoray Tours in Scotland offer timberland, flexible culture tours for up to six people. Whereas Saltire Tours will offer quality culture tours for up to 20 people which is a strength in the tourism assiduity as Saltire Tours can offer much more to the Tourists in a way smaller tour companies cant. T heir tours only start in Elgin whereas Saltire Tours will be very flexible and can overcharge visitors up from wherever the tour group suits which is another strength for Saltire Tours. A strength that both Moray and Saltire Tours share is the quality of the tour guides on their coaches and the comfortable coaches they both use. A threat to Saltire Tours could be that Moray Tours is well known and this could affect Saltire Tours business. Also on their website, there is no mention of a price for Moray Tours whereas Saltire Tours gives a package price for the whole tour making it stress free throughout the holiday.Consumer AnalysisThe market size for our business will be relatively big as we will be aiming our tours at the whole of Europe. It has been found that specifically German and Italian tourists will be interested in our tours as Ger galore(postnominal) is the highest ranked in foothold of trips, bed nights and expenditure, where its 187million figure is double the next rank ed Italy (Visit Scotland). Factsheets on these countries will be sourced at the end of the report (see appendices 23)Notice our target market (overseas) In June 2010 to August 2010, the seasonally adjusted number of visits by overseas residents to the UK increase by 6 per cent to 7.6 million, when compared with the previous three months. Associated expending by overseas residents on visits to the UK increased by 7 per cent to 4.4 billion (National statistics). Our coach tour company will focus on these months on advertising to attract large numbers of tourists seeing as these are the some popular months for our target market.Visits from Europe have increased from 16.1 million in 2000 (a 37 per cent increase) andare now or so the same as in 2000. (Office for national Statistics 2009) Also 22.1 million of the bestow 29.9 million visits to the UK in 2009 were made by air. (Office for national Statistics 2009) Therefore our consumers will be travelling mostly by air to Scotland whi ch will be included in the package price. This will be beneficial to Saltire Tours as we will be able to use SGIT fare lug on a basis, which will be the ideal scheduled air passage for Saltire Tours visitors to fly with, as its a flexible duration of 5 nights, which SGIT caters for.Product AnalysisDescription of basic product offering and product featuresOur Coach Tour Company has constructed a 5 nights, 6 days Tour suitable for people who enjoy scenery, touring, culture and heritage.Scotland has been one of the most internationally known countries for its culture. As our country has developed over the many hundreds of years, it has developed a culture that is both interesting and fascinating. Saltire Tours have taken time to develop a coach tour suitable for the International visitors that will meet all their holiday needs. They will enjoy living in some top class hotels, these include The bluebonnet Hotel, Thistle Hotel, Stirling Highland Hotel, Royal George Hotel and Poppies Ho tel. Visit Scotland (2010) studies show that Hotels remain the preferred accommodation for international tourists.The places they will visit on this 6-day tour of Scotland will include two of the major cities Edinburgh and Glasgow. Also Stirling, Crieff and Callander will be included in the tour. They will experience our way of life whilst living in a tenement building, to visiting some of our fine art galleries. We have also included in the tours some of our fine whisky distilleries to experience Scotlands noted drink and whilst they are having fun during the day, they will also experience Scottish entertainment at its best This will include Scottish holler music, Celidh, Poetry and a concert involving Accordions and fiddles.Whilst the International tourists will be entertain by Scotlands well-known attractions such as Edinburgh Castle, Royal Mile, Sir Walter Scotts House and Stirling Castle, they will be able to luxuriate in Scottish cuisine throughout their stay and find out h ow it feels to be ScottishThe hotels they will be staying in will be no less than 3 stars and they will be situated in the areas of interest to suit the tours to make them run as smoothly as possible. This complies with the Green Tourism Business Scheme, which is the national sustainable tourism certification scheme for the UK. All the hotels are members of this scheme. defense of why this product should be producedThis product should be produced as Scotland doesnt have a company like Saltire Tours. There is certainly Coach Tours available but none are specifically tailored elaborate to fine detail like our business will produce. Our consumers will experience everything there is to love about Scotland from experiencing the food, scenery, culture they will certainly know what its like to feel like a true Scot by the end of their holiday. Another reason is that not many companies offer a raffish holiday in Scotland where all their needs are met and international tourists will not kn ow where to start on experiencing Scotland. Saltire Tours will organise everything from accommodation, transport, attractions, wining and dining to evening entertainment as a package holiday price making sure what is included is only the best and applicable to international tourists that wish to experience Scottish Culture.